Action on Body Confidence is a 5-session programme for children and young people aged 7-10 and 11-25.

It is created to support you to plan and run your own advocacy project to make a positive difference to the lives of children and young people.


How is this different from Free Being Me?

WAGGGS and the Dove Self Esteem Project have been in global partnership since 2013, bringing the Free Being Me body confidence activities to over 3.5 million girls and boys by the end of 2016. There is much more to do!

We have created Action on Body confidence in response to your feedback, asking for support to take action that doesn’t only raise awareness, but also asks for change from decision-makers or power-people.

The Free Being Me body confidence activities help girls and boys to gain self esteem for themselves. The Action on Body Confidence activities equip young people with the skills to identify the biggest body confidence issues in their lives and then to design ‘Take Action’ project which make positive changes to the world around them.

Action on Body Confidence activities can be done alongside Free Being Me which will continue to reach young people around the world. Together both of these programmes will help young people to create a world free from appearance related anxiety, where girls are free to be themselves!


Why should we take part?

Recent global Dove Self-Esteem Project research has shown that when girls don’t feel good about the way they look, 8 in 10 opt of important life activities such as engaging with friends or loved ones, and 7 in 10 have not been assertive in their option or stuck to a decision. When girls don’t have confidence in their appearance, they are being held back from reaching their full potential.


What is included in the programme?

Through age-appropriate activities including games, creative activities, surveys and discussions, you will uncover the problems that low body confidence causes children and young people in your society, and you’ll plan your own Action Project to make change happen.

After you’ve taken Action, you will share what you did online with Girl Guides and Girl Scouts worldwide, to inspire others and become part of the global body confidence movement.

Your group will earn the Action on Body Confidence badge, available from the WAGGGS online shop or from your national association.


Four Challenges

You should complete each challenge to gain your Action on Body Confidence badge. As a guide, we have suggested the number of sessions you will need per challenge, however you are encouraged to do the programme at your own pace.

Challenge 1: See the change 

Challenge 2: Plan the change

 Challenge 3: Make the change

Challenge 4: Share the change


Where can I find the programme?

Download it here! 


11-25s                          7-10s


How can I receive training?

There is an online training course for leaders on the GLOW platform. Click here to enroll!


Sharing your action!

  • Go to the Share your Story page to share your group’s project or be inspired by other people’s ideas.
  • U- report – for girls/boys aged 13+ **Coming soon!**

An important part of the body confidence advocacy journey is to understand the impact that your action has had on you and those you have reached.

We would like you to use the digital platform U-report to tell us about your experiences doing Action on Body Confidence and share what you have learnt.

This will help WAGGGS and Dove find out more about your experience, learning about your successes and what you enjoyed, as well as challenge and ways we could help support you in the future.


Find out more about WAGGGS and U-report.