The World Association of Girl Guides and Girl Scouts and the Dove Self -Esteem Project forged a unique partnership in 2013 to empower a generation with the freedom to be themselves. This exciting partnership brings together Dove Self-Esteem Project’s mission of improving young people’s body confidence and self-esteem, and the non-formal education expertise and global reach of the World Association of Girl Guides and Girl Scouts with the research prowess of the University of the West of England’s Centre for Appearance Research. Since 2013 we have reached over 6.5 million young people with life changing body confidence and self esteem education, and advocacy, and aim to reach an additional 3 million by 2025. Together we work to realise our vision of a world free from appearance-related discrimination and anxiety for girls.

Dove and WAGGGS

What is the Dove Self Esteem Project (DSEP)?

Dove launched the Dove Self-Esteem Project (DSEP) in 2004 to ensure the next generation reaches their full potential by giving parents, guardians, teachers, and mentors the tools to address today’s biggest barriers to a young person’s self-esteem.

Since launching, DSEP has worked with world renowned body image experts and leading universities to develop evidence-based and academically validated educational tools for schools, youth leaders, parents, and youth organizations like ours.

To-date, DSEP has positively impacted the lives of more than 69 million young people, with the goal to reach 250 million young people globally by 2030, making it the largest provider of body confidence and self-esteem education of its kind.

What is the World Association of Girl Guides and Girl Scouts?

For over 100 years Girl Guiding and Girl Scouting has transformed the lives of girls and young women worldwide, supporting and empowering them to achieve their fullest potential and become responsible citizens of the world. The World Association of Girl Guides and Girl Scouts keeps the global Movement thriving, united and growing.

A truly global resource

Free Being Me and Action on Body Confidence resources are available for all countries where the World Association has a Member Organisation, in a variety of languages, and we encourage everyone to take part. In some countries, there are additional activities taking place, including training and versions of Free Being Me adapted especially for those countries.