Imagine a world where no one is worried about the way they look or who they are. We work towards this incredible vision.

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Our impact

Created with world leading body confidence experts, Free Being Me has already supported more than 6.5 million young people to improve their body confidence and self-esteem since 2013 and is set to impact a further 3 million by 2025. Our FBM Phase II evaluation results showed that:
report feeling better about themselves and their bodies
of participants felt the programme positively impacts their community
believe they can take action to create a more body confident world

Why this work is important?

Young people, especially girls often have low body confidence because they are constantly told to achieve an impossibly ‘perfect’ look: society’s beauty standards. They are sent the message every day that if they want to be valued, happy and successful, they need to look a certain way. This pressure comes from all forms of media but also from people around us, including family, friends, and our communities.

The impact of all this pressure has serious consequences on young people’s physical and mental health and holds them back from achieving their full potential. Young people are less likely to get involved in classroom debates, try out for a sports club, or even attend school or go to the doctors due to appearance-related anxieties. Up to 80% of girls avoid important life activities because they feel bad about their looks (Dove Global Girls Beauty and Confidence Report, 2017).

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Featured stories


'We learnt that having a multicultural environment is helpful to participants in order to have diverse opinions and agree on the definition of beauty.'

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Mia Arissa

'Through this journey with WAGGGS Programme I can see that I am changing. I am more comfortable in my own skin.'

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'My body will not stop me from being who I am. I just need to speak my mind and stand up for myself.'

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