Imagine a world where no one is worried about the way they look or who they are. We work towards this incredible vision.

Why this work is important?

Young people, especially girls often have low body confidence because they are constantly told to achieve an impossibly ‘perfect’ look: society’s beauty standards. They are sent the message every day that if they want to be valued, happy and successful, they need to look a certain way. This pressure comes from all forms of media but also from people around us, including family, friends, and our communities.

The impact of all this pressure has serious consequences on young people’s physical and mental health and holds them back from achieving their full potential. Young people are less likely to get involved in classroom debates, try out for a sports club, or even attend school or go to the doctors due to appearance-related anxieties. Up to 80% of girls avoid important life activities because they feel bad about their looks (Dove Global Girls Beauty and Confidence Report, 2017).